Which type of data includes an account's industry, location, revenue, and size?

• A. Firmographic data
• B. Technographic data
• C. Contact data
• D. Behavioral data

Answer: (A)

Industry, location, revenue, and company size describe a company's overall profile used for B2B targeting. This type of data is firmographic data. It captures macro-level characteristics of a business, not the individuals within it or its technology or behavior. Use it to build ideal customer profiles, segment markets by industry or geography, and tailor outreach to company scale and revenue. This fits the question because it specifically asks for attributes that define the account at the company level. By contrast, technographic data tracks the technologies a company uses, contact data describes people you could reach, and behavioral data reflects actions and engagements.