Which two metrics are cited as part of account engagement metrics?

• A. View-through rate (VTR); Cost per result (CPR)
• B. Time on site; Bounce rate
• C. Impressions; Clicks
• D. Revenue; Margin

Answer: (A)

Account engagement metrics focus on how deeply audiences interact with your content. View-through rate shows the share of viewers who watch a video ad beyond a brief glance, indicating genuine interest triggered by the exposure and reflecting sustained engagement with the content. Cost per result measures the cost tied to achieving a tangible, meaningful action—like a sign-up or other outcome—highlighting how efficiently engagement is being driven. Together, they capture both the depth of engagement (view-through) and the value generated per engagement (cost per result), which is why they’re the best-fit pair for account engagement metrics.

Other metrics in the list either track on-site behavior (time on site, bounce rate), general exposure or basic interaction (impressions, clicks), or financial outcomes (revenue, margin) rather than the specific engagement signals across an account.