Which of the following is considered a source of third-party intent data?

• A. Search engines
• B. CRM
• C. Email campaigns
• D. MAP analytics

Answer: (A)

Third-party intent data captures signals about a consumer’s interest from sources outside your own organization, reflecting what people are actively researching or considering. Search engines fit this idea well because when someone types a query, the engine records that interest and intent signals across many users. Marketers can use these signals to reach people who are showing interest in topics or products related to what they offer, even if those individuals haven’t interacted with their brand yet. The other options come from data you directly own or generate through your own activities: a CRM holds your existing customer data, email campaigns target people on your own contact list, and MAP analytics analyzes behavior within your own marketing technology. Those are typically considered first-party data and don’t provide external intent signals.