Which metric specifically tracks the number of accounts actively in the market?

• A. Number of accounts in-market
• B. View-through rate
• C. Account velocity through buying stages
• D. Buying team engagement

Answer: (A)

The metric focuses on the actual size of the active buying pool. It directly counts how many accounts are currently in-market, meaning they are actively considering solutions and likely to buy soon. This gives a real-time snapshot of demand and helps prioritize outreach and forecasting because you’re measuring potential buyers themselves, not how they interacted with content or how quickly they move through stages.

View-through rate, for example, is about the effectiveness of ads in driving later actions and doesn’t tell you how many accounts are actively shopping. Account velocity through buying stages tells you how fast accounts progress through the pipeline, but not how many accounts are presently in-market. Buying team engagement measures how engaged the team is with your materials, again not the total number of in-market accounts.