Which campaign type is mapped to Tier 2?

• A. Increase ROI from an event series
• B. New product introduction
• C. New customer welcome program
• D. Content syndication

Answer: (A)

Tier 2 is about optimizing and scaling ROI from established campaigns and assets rather than launching something new. Increasing ROI from an event series fits this because the event series is an ongoing, proven asset, and the focus is on improving its performance—through better targeting, post-event nurture, attribution, measurement, and cross-channel follow-up—to squeeze more value from what already exists.

The other options point to different aims: launching a new product involves a fresh market introduction and broad awareness efforts, which sit outside the optimization focus of Tier 2; a new customer welcome program targets activation and early lifecycle engagement rather than optimizing a running campaign; content syndication is a distribution tactic geared toward reach and demand generation rather than improving ROI on an existing asset.