Which campaign type is designated as Tier 3 in the tiering table?

• A. New customer welcome program
• B. Increase ROI from an event series
• C. Territory warm up
• D. New product introduction

Answer: (A)

Tiering campaigns by where a person is in their journey and the level of short-term impact helps marketers allocate resources. Tier 3 is typically devoted to onboarding new users and turning signups into active, engaged customers. A New customer welcome program fits this because its goal is to guide fresh users through initial steps, introduce core features, and establish early value, which lays the foundation for long-term engagement. The other options are generally associated with higher-impact or broader initiatives—such as optimizing an event series for ROI, warming up a sales territory, or launching a new product—activities that teams often place in higher tiers due to their larger scope or potential impact.