Which buyer journey stage corresponds to "Not actively researching products and solutions like yours; showing no signs of intent"?

• A. Awareness
• B. Target
• C. Consideration
• D. Purchase

Answer: (B)

At the start of the buyer journey, people haven’t formed purchase intent or begun actively researching. When someone isn’t actively looking for products or solutions like yours and shows no signs of intent, they aren’t in the active stages of evaluation or buying yet. In this framework, that early, unengaged state is labeled as the Target stage, representing an audience you haven’t begun to actively pursue. Awareness would involve noticing a problem and starting to seek information, consideration means evaluating options with some intent to buy, and purchase is the decision moment. So the described state fits the Target stage, the initial non-engaged point in the journey.