Which benefits are attributed to a customer data platform (CDP)?

• A. Breaking down data silos
• B. Deduping records
• C. Cleansing data
• D. All of the above

Answer: (D)

A customer data platform is built to unify data from multiple sources into a single, accessible profile. This inherently breaks down data silos because information from marketing, sales, support, ecommerce, and other systems is pulled together into one cohesive view. It also handles deduplicating records, ensuring there aren’t multiple copies of the same customer entry and that identities align across channels. In addition, cleansing data—standardizing formats, correcting errors, and resolving inconsistencies—improves overall data quality for analysis and activation. Since a CDP typically delivers all of these capabilities, the combined benefit is best described by all of the above.