What did a global Accenture survey reveal about CEOs' view of marketing leads?

• A. Their marketing leads possess the business acumen or leadership skill their role requires
• B. They have sufficient budget
• C. They understand digital transformation
• D. They have strong communication skills

Answer: (A)

The main idea is that CEOs want marketing leaders to act as strategic partners with strong business sense and leadership. The global Accenture survey showed CEOs expect those in marketing to have the business acumen and leadership ability to drive real business outcomes, not just execute campaigns. When marketing leaders understand the business, strategy, and how to lead cross-functional efforts, they gain credibility with the C-suite and can influence growth more effectively. While budget, digital transformation understanding, or communication skills are valuable, they don’t address the CEOs’ core expectation that marketing leaders must possess the strategic, business-focused mindset to own and drive business results.