Second-party intent data examples include which of the following?

• A. TrustRadius, Capterra, and G2
• B. Trustpilot, Yelp, and Glassdoor
• C. The Wall Street Journal, Bloomberg
• D. Crunchbase, AngelList

Answer: (A)

Second-party intent data comes from a partner’s own first‑party data about potential buyers’ behavior, shared under a formal agreement. In B2B marketing, platforms that host active buyer research for software—like trusted marketplaces and review sites—generate clear signals of interest (such as comparing features, reading reviews, or requesting demos). When a vendor partners with these sites or gains access to their data, they receive an audience segment that reflects actual buying intent from users who were engaging with that third‑party platform. This makes those sources classic examples of second‑party data because the data is not your own but is shared through a partner relationship. The trio of TrustRadius, Capterra, and G2 fits this pattern since they are business software marketplaces where buyers demonstrate intent and data can be exchanged with vendors. The other groups don’t fit as well because consumer review sites (Trustpilot, Yelp, Glassdoor) focus on reputation and sentiment rather than purchase intent signals, mainstream business news outlets (The Wall Street Journal, Bloomberg) provide information rather than buyer behavior signals, and startup databases (Crunchbase, AngelList) track company info rather than direct buyer intent data signals.