For the fifth metric, which department cares more about the metric?

• A. Sales
• B. Marketing
• C. Both
• D. Neither

Answer: (B)

This question tests who owns a metric based on which department’s activities most influence it. If the fifth metric measures things like reach, engagement, or the effectiveness of campaigns in generating interest and early pipeline, it reflects marketing efforts—content, channels, messaging, and overall campaign performance. Marketing designs and runs those activities, tracks how audiences respond, and gauges how well campaigns move people through the funnel, so this metric is best owned by marketing.

Sales focuses on converting interested prospects into customers, tracking metrics like close rate, deal velocity, and revenue. While they benefit from marketing results, the metric in question centers on marketing-driven outcomes, not on the sales process itself, so it’s not primarily a sales metric. The idea that both would own it would only apply if the metric truly depended equally on both sides, which isn’t the case here. And there’s no reason to say neither department cares, since marketing is clearly the driver of this kind of metric.