For CMOs, playing offense means:

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Multiple Choice

For CMOs, playing offense means:

Explanation:
Playing offense means CMOs actively pursue growth by expanding into new markets, winning new customers, and taking control of the competitive landscape on behalf of the company. This best describes taking ownership of the market because it denotes a proactive, growth‑driving stance rather than simply conserving resources or defending existing revenue. The other options miss that growth emphasis: reducing marketing spend signals a defensive posture; outsourcing marketing is an operational choice, not a strategic shift toward growth; focusing only on existing customers emphasizes retention over expansion.

Playing offense means CMOs actively pursue growth by expanding into new markets, winning new customers, and taking control of the competitive landscape on behalf of the company. This best describes taking ownership of the market because it denotes a proactive, growth‑driving stance rather than simply conserving resources or defending existing revenue. The other options miss that growth emphasis: reducing marketing spend signals a defensive posture; outsourcing marketing is an operational choice, not a strategic shift toward growth; focusing only on existing customers emphasizes retention over expansion.

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