After adopting ABM, what percent are still mostly focused on generating leads (MQLs or SQLs)?

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After adopting ABM, what percent are still mostly focused on generating leads (MQLs or SQLs)?

ABM changes who you target and how you measure success, focusing on engaging a defined set of high-value accounts rather than just chasing a high volume of generic leads. However, many organizations keep a substantial portion of their effort on traditional lead generation to ensure a steady flow of MQLs and SQLs that feed the sales process, even as they build account-focused programs. That blended approach is common, and about 60% of teams reflect this reality by remaining largely focused on generating leads after adopting ABM. The idea is that ABM shifts emphasis toward account quality and pipeline impact, but it doesn’t instantly replace all lead-generation activity.

After adopting ABM, what percent are still mostly focused on generating leads (MQLs or SQLs)?

Prepare for the Fundamentals of Next-Gen Marketing Test. Use our interactive quiz with multiple-choice questions and detailed explanations to master essential marketing concepts. Elevate your skills and ace the exam!

After adopting ABM, what percent are still mostly focused on generating leads (MQLs or SQLs)?

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