According to Kate Bullis, the CMO is responsible for which three areas?

• A. Brand, Experience, and Growth
• B. Revenue, Operations, and Compliance
• C. Technology, Data, and Privacy
• D. Channel, Logistics, and Customer Service

Answer: (A)

Kate Bullis frames the CMO’s scope as three interconnected areas: Brand, Experience, and Growth. Brand defines what the company stands for and how it’s perceived—the promise, positioning, and storytelling that differentiate it in the market. Experience covers the actual interactions customers have with the brand across every touchpoint, ensuring consistency, usability, and a smooth journey from awareness to loyalty. Growth is about turning that engagement into measurable business results—driving demand, optimizing campaigns, and accelerating revenue through data-driven decisions.

These areas fit together because a strong brand guides the experience people have, a great experience reinforces the brand, and both collectively create the conditions for sustained growth. The other sets pull in directions that aren’t the CMO’s three-part mandate—focusing more on operations, compliance, or technology—areas typically led by other roles.