According to Gartner, how many buying jobs do B2B buyers complete to finish a purchase?

• A. Six
• B. Five
• C. Seven
• D. Four

Answer: (A)

Gartner uses the idea of buying jobs to describe the series of tasks B2B buyers must complete in order to finish a purchase. It’s not a single moment of choosing a product; it’s a structured journey where a cross‑functional team moves from spotting a problem to planning and finalizing the solution. The correct choice aligns with finishing the full set of these tasks, because Gartner’s model emphasizes completing every major activity along the path, from defining the problem and desired outcomes to specifying requirements, exploring and evaluating options, building a strong business case with internal buy‑in, and finally purchasing and planning implementation. Skipping steps like internal alignment or implementation planning would leave out essential work Gartner identifies as part of a real B2B buying process.