According to a McKinsey study, high-growth companies are _________ times more likely to have a unifier-type CMO.

• A. 5
• B. 7
• C. 3
• D. 9

Answer: (B)

The question tests how leadership style in marketing relates to growth. A unifier-type CMO is a leader who bridges marketing with product, sales, and customer experience, creating a single, cohesive strategy across all channels. The McKinsey study found that high-growth companies are seven times more likely to have this kind of unifier in the top marketing role, highlighting the strong link between cross-functional alignment and rapid expansion. When marketing is led by someone who unifies efforts, teams share data, align objectives, and deliver a consistent customer journey, leading to more effective acquisition, better retention, and higher lifetime value. That’s why seven times is the supported figure. The other numbers don’t reflect the study’s finding.